Case Studies

It’s difficult to ascertain accurately and cost-effectively how many people are on a bus at any one time, their origin and destination. Using Artificial Intelligence, we were able to gather data that enabled a bus company to optimise its route management and significantly improve their cost base.

Often, start ups and scale ups have a fantastic operational core, but lack the detailed understanding of the technology stack that they will require for the future. At this stage, they rarely have the funds for a full time CIO or IT Director and a few days or weeks of an experienced one is often sufficient.

A potential buyer for a large corporation will expect an ambitious, yet realistic, digital strategy. They will also expect a certain level of maturity in the IT operation. A successful implementation depends on a realistic and detailed carveout plan.

The transition from start up to scale up and, ultimately, to corporation is not simple. It requires to understand the corporate client well, and what their expectations are. 

This project came from the need to remove cash from buses. If small stores and cafés in towns and cities could offer  contactless micro-payments, why could we not do this on our buses? Initially, we called it “Perimeter Payments".

OnTrack Retail was a great way of resolving a customer problem, while creating in-house digital capability.  We would also have a product that could be sold to third parties under licence.